June 2009

ESPN’s Low-Key Approach to Masters Leads To Solid Reviews

ESPN’s first-round coverage of The Masters on Thursday ”mostly succeeded, thanks to a strategy of hardly ever being recognizable as ESPN,” according to Charles Elmore of the PALM BEACH POST. During the telecast, ESPN aimed “not to disturb the hushed dignity” of the event. Networks televising The Masters “scale back their noisier, busier tendencies.”